Zain, the leading wireless services provider across the Middle East and Africa, wanted to showcase their products and services through innovative technology in the retail space. Zain asked R/GA to create a one-of-a-kind digital experiences for visitors to their Bahrain Flagship Store. The entirely digital retail space enhances the customer experience by inviting guests to interact with products and services like never before. From the Zain Care customer service seating area, Zain Connect and the Zain Create personalization area, the store encourages customers to stay, play, and experience everything Zain.

R/GA developed all of the proprietary digital technologies, including content management systems, custom Arabic font rendering engines in Flash, administration tools, and motion-tracking gesture technologies. Combining the best practices of web technology with traditional retail advancements created a unified customer experience that is redefining the future of retail.